Anastasia Jais for tocco earth

In the interview, Anastasia Oganova-Jais - Substanz Team founder - reflects on the evolving landscape of next-generation materials and the practical challenges of bringing innovative designs to market — from ensuring quality and consistency to scaling production responsibly. She shares insights from working at the intersection of material science and fashion design, where creative ideas meet the realities of manufacturing, regulation, and consumer perception.

While sustainability continues to influence the direction of development, aesthetics remain the key driver of fashion, defining what ultimately reaches the market.

Anastasia emphasizes that true progress lies in achieving balance — combining creative vision with technical understanding, efficiency, and a realistic approach to production that supports both beauty and responsibility in design.