Substanz at Tranoï Paris: Custom Print Design at Paris Fashion Week 2026

Custom print design for Artavazd Paris

Substanz brought its custom print design and fashion sourcing work to Paris Fashion Week 2026 through its collaboration with young luxury fashion brand Artavazd Paris.

For Artavazd Paris's Fall/Winter 2026 (FW26) collection, Substanz illustrators developed a bespoke print design that was incorporated into the collection and presented to the international fashion industry in Paris.

The collection was showcased at Tranoï Paris during Paris Fashion Week, as well as at the DOORS showroom in Le Marais, placing the Substanz-designed print within a professional fashion trade and showroom environment.

Explore the Artavazd Paris custom print →

From illustration to fashion collection

The project began with the development of an original custom textile print created specifically for Artavazd Paris.

At Substanz, print design is approached as part of the wider product-development process. Our illustrators create distinctive artwork that can be translated into fabrics and finished fashion products, taking into account the visual language of the collection and the practical requirements of textile production.

For Artavazd Paris, the resulting design became part of the brand's FW26 collection, demonstrating how bespoke illustration and textile design can contribute directly to a luxury fashion collection.

Beyond design: sourcing and collection development

The collaboration with Artavazd Paris has also developed beyond the original print-design project.

Substanz has entered into ongoing material sourcing and COO agreements with the brand, supporting the development and realisation of its collections.

This includes helping the brand identify and source appropriate fabrics, materials and production solutions, connecting creative concepts with the practical requirements of collection development.

This combination of design, material sourcing and production support reflects Substanz's broader approach to working with fashion brands: helping transform creative ideas into commercially viable products while building the material and manufacturing infrastructure needed to bring collections to market.

Substanz at Paris Fashion Week

The presentation of Artavazd Paris's FW26 collection at Tranoï Paris represents another example of Substanz's work entering the international fashion ecosystem.

From custom print development to material sourcing and collection realisation, Substanz works alongside emerging brands to support the process from concept through to finished product.