An Exciting Sourcing Project for Young Luxury Brand – Artavazd Paris

At Substanz, we are not only a consulting and manufacturing firm, but also a skilled sourcing partner. We support emerging brands working under tight deadlines to secure the materials and services they need to produce and market their upcoming collections.

Our expertise covers all aspects of sourcing: from fabrics and trims to services such as photography and image editing. With our in-depth market knowledge, extensive network of manufacturing partners (offering us returning-client tariffs), and a creative team of illustrators, graphic designers, and image editors, we are able to take on any challenge.

The creative director and founder of Artavazd Paris, a young French luxury brand, approached Substanz to collaborate on their very first SS26 collection. With strict deadlines for collection production and lookbook delivery, the brand needed a reliable partner.

We gladly took on the project and, within just two months, sourced, negotiated, and produced sustainable, fully natural trims and ancillary textiles (primarily linings). In addition, we fully organized a professional photoshoot in Paris, including post-production of imagery for the lookbook, website, and other media communications.

Materials Sourced

• Natural custom-engraved buttons: produced in the EU from sustainable, low-impact materials such as bio-resin and natural shell by-products.

• Natural linings: circular textiles produced in Italy.

Services Sourced and Provided

• Photographer (Paris-based): portfolio includes GUCCI, Balenciaga, and others (market research, negotiation, booking, logistics management).

• Studio in Haussmann-style building (1st district of Paris): including lighting, backdrop screens, and additional equipment (research, booking).

• Make-up artist (Paris-based): portfolio ranges from Cartier to GUCCI (market research, negotiation, booking, logistics management).

• Florist: market research, negotiation, booking, logistics management.

• Digital data assistant for the photographer.

• Post-production editing of 100+ images, including colour correction, skin retouching, detail refinement, and background clean-up for 80+ website photos (completed within 1.5 weeks).

• Lookbook draft correction.