Substanz for Artavazd Paris — FW26 Tweed Print

As part of our ongoing collaboration with Artavazd Paris, Substanz was commissioned to develop a custom “tweed” textile print for the brand’s FW26 collection.

The textile development was created by Substanz’s in-house illustration team, translating the visual character of traditional tweed into an entirely new printed surface.

The concept reinterprets the richness and complexity of classic heavy tweed through a printed trompe-l’œil effect applied to lightweight natural fabrics. Rather than reproducing the physical weight and structure of woven tweed, the design creates the illusion of density while preserving the fabric’s natural fluidity, lightness and movement.

This contrast between visual weight and physical lightness allows the textile to evoke the structured elegance of traditional tailoring while remaining comfortable and fluid on the body.

The result is a refined interplay between illusion, texture and function, turning the textile surface into both a design element and a storytelling device. Developed specifically for the FW26 collection, the print was presented during Paris Fashion Week as part of Artavazd Paris’s seasonal showcase.

Textile Print Development

  • Custom “tweed” trompe-l’œil print

  • Original artwork developed by Substanz’s in-house illustration team

  • Designed for lightweight natural fabrics

  • Developed specifically for Artavazd Paris FW26

  • Printed textile designed to retain fluidity and movement

This project demonstrates Substanz’s work across material sourcing, textile development and product design, helping fashion brands translate creative concepts into distinctive material applications. By combining natural fabrics, innovative textile design and careful material selection, Substanz explores new possibilities for sustainable materials, biomaterials and environmental fashion, creating textiles that balance visual impact, functionality and material integrity.

A woman in a black and white patterned dress with a full skirt, wearing black high heels, standing against a plain gray wall with her eyes closed, one hand on her shoulder.
A woman posing indoors against a gray concrete wall with a large green plant on the right side, wearing a black and white patterned suit with wide-leg pants and open-toed shoes.
Abstract mosaic pattern with irregular black lines and white and grey shapes, creating a geometric, stained-glass effect.
Clothing rack with floral and black-and-white patterned dresses, table with fashion sketches, sitting in a well-lit room with windows showing a city street.